Sport Celebrities- The Reasons for the high interest and demand for sport celebrities include their ability to (1)draw people to an event and sell tickets; (2) gain media exposure for an event or organization; (3) motivate and entertain coprporate employees, organizational members, and guests; and (4) sell more product.  [Ultimate Guide to Sports Marketing]

 

Examples of famous sports celebrities:

 

David Beckham                                                        Lance Armstrong- Livestrong Foundation

 

                      

 

 

 

Example of a sport celebrity commercial:

 

Budweiser Dale Jr Superbowl Commercial

 

http://youtube.com/watch?v=3TgxE96Bo7I

 

John Morrell Carson Palmer Commercial

 

http://www.youtube.com/watch?v=Qui334kzeTE

 

Nike NBA Players Commercial

 

http://www.youtube.com/watch?v=2KLc9NeHq6o

 

 

Popular companies:

 

http://www.burnssports.com/Default.aspx?PageID=1  

 

http://www.allamericanspeakers.com/Sports/Featured_Sports_Speakers.php 

 


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    Yvette Frazier:The first thing that came to mind was of course was Michael Vick. I believe that your job and your personal life should be separated and should not effect each other. However, many sports stars are seen as celebrities because of their status. This same status sells tickets which fills arenas and is also a money maker of merchandise. Sports celebrities are seen as a role models rather they want to be or not. Unfortunately the price you pay is costly and non-private. They have the best and worst of everything...I could be a sports celebrity!!
    Daniel Dial:Cool topic. It seems to me that more and more the individual athlete not only has to have a polished "on the field" presence but they also have a persona to market to the masses. When ever this topic comes up I always think of Dennis Rodman and how he learned (from Madonna) to market himself on and off the court. He was always a great rebounder and defensive threat, but once he started dying the hair, etc. he immediatley became a media favorite and household name - love him or hate him.
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