Signage can be difined as any kind of graphics created to display information to a particular audience outside or inside a building. (Wikipedia)
"Public assembly facilities should make appropriate space available, within and outside the facility, for signage posting. Selling signage space is still a viable form of revenue generation and is generally reasonable priced thereby enabling smaller businesses to become advertisng partners." (PAFM, p. 83)
The following was taken from the webpage of a local comapny, Adcompany, who specializes in stadium and outdoor signage. http://www.adcompany.com/pagefour.htm
Be a part of the game!
Our stadium advertising programs offer businesses the opportunity to get in front of thousands of fans that attend the big games. Your message will make an impact when you advertise on a Stadium Signor on one of our Sideline Signs being displayed at each event.
The Stadium Signs are presented on a variety of large format full-color vinyl or acrylic material strategically placed throughout the stadium. Be seen above concession stands, at main entrances and exits, or on the field walls themselves. Just one high school stadium gives advertisers the potential to be seen by more than 100,000 people who attend home games. Thousands more will see the signs as they remain in place throughout the rest of the year for all stadium events.
Want to make sure EVERYBODY sees you at the next varsity home game? If so, our Sideline Signs are exactly what you need. The 8’ x 3’ Sideline Signs display ads on sturdy but lightweight collapsible frames. They are designed to stand on their own along a sideline boundary providing visibility to the crowd, but ensuring safety to the athletes. These signs cannot be missed by anyone who is watching the game.
To round out our Stadium Signage program we offer Light Pole Banners that are strategically placed in the parking lots of football stadiums and other big event facilities. Your company’s logo or message is printed on both sides of these 30” x 60” banners so that you will be seen by not only those who are attending school events, but also the people who are just driving around town.
Examples of Different Kinds of Stadium Signage:
Outdoor:
Light Pole:
Major Events and Sponsors:
On the Playing Surface:
Electronic Scoreboards and Banners:
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