Megatours

 

                                                   

 

Definition

Tours that bring in top performers to major venues to increase present and future album sales and revenue.

 

 

 

 

  • •Events are usually times with the release of a new album - reaching for double platinum sales
  • Perform at the largest facilities
    • Potential for large box office ticket sales
    • Potential for increased sales of merchandise
  • Supported by enormouse marketing funds/ PR
  • Generates millions of $$$ for the artist, label, and venue.

 

 

 

 

Benefits for the Venue

  • Increased concession stand food/alcohol sales
  • Increase revenue from parking
  • Increased vendor participation
  • Increased publicity for facility

 

 

 

 

Top Grossing Tours of 2006

 

 

                          

 

                           

 

 

 

 

#1 Rolling Stones - $437 Million
#2 – Madonna – Confessions Tour – $195 Million
#3 – Bon Jovi - $131 Million – sold out 73 :78 shows
#4 – U2 – Vertigo Tour – sold out all 32 shows - $96 Million
#5 – Faith Hill & Tim McGraw – sold out 54 : 73 -- $89 Million
References:
Liberman, Al. The Entertainment Marketing Revolution. Prentice Hall, 2002.
http://images.businessweek.com/ss/06/12/1229_rocktours/index_01.htm?chan=home+page+slideshows
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