Event Management: The application of the management practice of project management to the creation and development of festivals and events.
[Wikipedia definition]
Event Management involves studying the intricacies of:
- the brand
- identifying the target audience
- devising the event concept
- planning the logistics
- coordinating the technical aspects before actually executing the modalities of the proposed event
With the recent growth of global festivals and events, management can no longer be ad hoc or 'for this purpose only'. Many events and festivals have a large impact on their communities and sometimes the whole country.
The industry now includes events of all sizes from the Pan American games down to a lunch meetings.
[www.wikipedia.com]
Red Bull Flugtag in Baltimore, October 21, 2006
Event management companies: Companies that service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, private (personal) events such as weddings and bar mitzvahs. [Wikipedia definition]
Event management companies are hired to handle a specific scope of services for the given event, which may include all creative, technical and logistical elements of the event.
Event Management is a multi-million dollar industry that is growing rapidly. It includes mega shows and events hosted regularly. At this time there is no formalized research conducted to assess the growth of this industry. This industry includes fields like the MICE (Meetings, Incentives, Conventions and Events), exhibitions, conferences and seminars as well as live music and sporting events.
The logistics side of the industry is paid less than the sales/sponsorship side, however some may say that these are two different industries.
[www.wikipedia.com]
Along Came Mary Productions: 2007 Grammy's Celebration
Top 5 Event Management Companies:
Abigail Kirsch, New York
Average number of special events produced annually: 1,500
Average annual revenue from special events (forecast for 2006): $32 million
Noteworthy events this year: Abigail Kirsch has cooked up the Victoria's Secret Fashion Show, ESPN season launch, ACE Awards and "King Kong" premiere.
A Joy Wallace Catering Production & Design Team, Miami
Average number of special events produced annually: 400
Average annual revenue from special events (forecast for 2006): $6.5 million
Noteworthy events this year: Heating up south Florida with work for the Vizcayan Ball, Museum of Discovery & Science, and Conservancy of Southwest Florida galas.
Along Came Mary Productions, Los Angeles
Average number of special events produced annually: 200
Average annual revenue from special events (forecast for 2006): $11 million to $13 million (Special Events Magazine estimate)
Noteworthy events this year: Renowned for corporate functions such as the Grammy Awards celebration, celebrity weddings, fundraisers including the L.A. Lakers Youth Foundation gala and movie premieres including "Superman Returns" this year.
AMCI, Marina del Rey, Calif.
Average number of special events produced annually: 45
Average annual revenue from special events (forecast for 2006): $74.7 million
Noteworthy events this year: Multi-day tour programs have included Lexus Hybrid Drive, Taste of Lexus, Chevrolet Rev It Up, Scion Behind the Wheel, Honda Fit Preview, Kia Family Celebration, Toyota Yaris Works and Cadillac V-Series Challenge along with Lexus China consumer event.
Barkley Kalpak Associates, New York
Average number of special events produced annually: 100 plus
Average annual revenue from special events (forecast for 2006): $6.8 million
Noteworthy events this year: Event roster includes Astra Tech Dental World congress for 2,000, Plantronics Design product launch, Bayer incentive trip and MasterCard Worldwide PGA championship tour.
Web References:
http://specialevents.com/mag/meetings_new_day_dmcs/index.html
Article discusses challenges and opportunities for management companies
http://www.eventmanagementdirectory.info/
This web site helps direct you to event companies in your area
http://www.safemanagement.net/
Site for a management company that is specifically tailored toward crowd management in stadiums, facilities and special events.
http://www.capterra.com/event-management-software
Site that shows the different software used in Event Management today
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