The American Marketing Association (AMA): is a professional association for marketers. It has approximately 38,000 members with 75 local chapters across the United States and Canada. Each chapter offers networking and educational events or presentations on marketing practices, applications, and solutions.The AMA was formed in 1937 from the merger of two predecessor organizations, The National Association of Marketing Teachers and The American Marketing Society. (http://en.wikipedia.org/wiki/American_Marketing_Association)

 

 

 *Key Events in AMA History

 

  • 1915 - National Association of Teachers of Advertising (NATA) founded from the annual convention of the Association of Advertising Clubs of the World in Chicago (June)
  • 1931 - American Marketing Society (AMS), comprised of marketing and marketing research practitioners, forms in New York
  • 1933 - NATA becomes the National Association of Marketing Teachers (NAMT)
  • 1936 - NAMT and the AMS work together to publish the first issue of Journal of Marketing
  • 1937 - American Marketing Association (AMA) created from the merger of NAMT and AMS
  • 1938 - Census Bureau asks AMA to participate in unifying the marketing definitions used in all government agencies
  • 1940 - AMA has 817 members and 11 chapters
  • 1942 - First AMA national member roster published
  • 1945 - AMA membership grows to 1,557 members
  • 1946 - Four-page Monthly News Bulletin published, predecessor of Marketing News
  • 1947 - AMA welcomes Toronto as the 21st chapter; AMA's First Lady, Marguerite (Julian) Kent, is hired as first staff member; membership is 2,760
  • 1948 - University of Illinois becomes first collegiate chapter; within months, 22 collegiate chapters are established
  • 1949 - AMA leases its first office space and hires more staff
  • 1950 - Membership tops 3,800
  • 1953 - First AMA executive director hired; membership reaches 4,700
  • 1956 - First president-elect; beginning of the elect-status system; AMA membership records are put on punch cards
  • 1958 - AMA division councils formed
  • 1959 - Membership surpasses 7,000
  • 1964 - First issue of Journal of Marketing Research
  • 1966 - First conference on Attitude Research; first AMA Doctoral Consortium; membership is at 12,250
  • 1967 - First issue of Marketing News published which replaces Monthly News Bulletin
  • 1970 - First Agribusiness Marketing Research Conference; first leadership conference; there are 18,380 members - 63 professional chapters and 190 collegiate chapters
  • 1972 - New AMA flame of marketing knowledge logo adopted
  • 1975 - First international study tour
  • 1976 - Library/information center formalized including a budget
  • 1977 - AMA Office of the President (now Office of the Chairman of the Board) formed
  • 1979 - First Collegiate Marketing Conference; first in-house computer system; membership grows to 21,181
  • 1981 - AMA launches Alpha Mu Alpha, a student honorary marketing society; first faculty consortium held; membership almost doubles to 43,000; there are 82 professional chapters and 368 collegiate chapters
  • 1984 - Services Marketing Division formed
  • 1985 - Global Marketing Division formed
  • 1986 - Marketing in the Year 2000 study undertaken; AMA purchases Journal of Health Care Marketing
  • 1989 - AMA launches its first magazine, Marketing Research
  • 1990 - AMA purchases Journal of Public Policy & Marketing
  • 1991 - Central and Eastern European Business Library Project initiated, providing up-to-date books to business libraries in countries with a shortage of material explaining free-market business theories and practices
  • 1992 - AMA Foundation organized; AMA launches Marketing Management magazine
  • 1994 - AMA goes online with its own Web site, ama.org
  • 1995 - Marketing Management Division created, consolidating the following divisions: Services Marketing, Consumer Marketing, Global Marketing and Business Marketing
  • 1996 - AMA hosts first global marketing leadership conference, with 19 countries represented, at which the World Marketing Association (WMA) is officially formed
  • 1997 - Madhuri and Jagdish N. Sheth Foundation endows AMA Doctoral Consortium with a donation of $600,000 to the AMA Foundation to support the advancement of the marketing discipline; renamed AMA-Sheth Foundation Doctoral Consortium; AMA acquires Journal of International Marketing; AMA assists in the formation of the Latin American Marketing Federation; contested elections are part of a more strategically focused Board of Directors
  • 1998 - AMA participates in the development of the WMA. AMA launches a Global Electronic Membership which allows members all over the world to access online benefits from the association
  • 1999 - AMA Web site is redesigned and the members-only section is launched. The online JobBank becomes a growing career resource for marketers nationwide. Marketing News is redesigned with content focused on technology and global issues. A redesign of Marketing Management is also successfully completed
  • 2000 - Adoption of new AMA mission and vision statements; several new professional development events are launched, including Marketing Bootcamp; online Special Interest Groups (SIGs) for practitioners are launched and enhanced; Marketing Research magazine is redesigned; AMA Foundation assets exceed $1 million
  • 2001 - AMA launches several significant new initiatives: MarketingPower.com, marketing portal that replaces AMA Web site and provides AMA members and marketing community with comprehensive information and resources; Professional Certified Marketer (PCM), a professional certification program for marketers; corporate sponsorship program; AMA also introduces online Academic Placement and more new professional development events; Constitution and Bylaws are updated and approved; AMA Foundation assets exceed $1.5 million.  Marketing News receives two journalistic excellence awards
  • 2002 - Launch of new brand positioning and marcom materials including first brand brochure; AMA introduces several new professional development events including first-ever non-profit conference; Marketing Health Services redesign is completed
  • 2004 - AMA announces the new Definition of Marketing reflecting a focus on delivering value to customers and customer relationships; re-launched a code of ethics
  • 2007 - Future Forecast....AMA continues to grow and prosper

 

*Membership Options
 
Professional Membership

 

Professional membership is for practitioners in the marketing industry. Dues are $215 for the first year, and $185 at renewal. Membership includes a subscription to Marketing News, one additional publication of your choice, and membership in a Special Interest Group of your choice.
Academic Membership

 

Academic membership is for marketing educators. Dues are $215 for the first year, and $185 at renewal. Membership includes a subscription to Marketing News, one additional publication of your choice, and membership in a Special Interest Group of your choice.
Collegiate Membership

 

Collegiate membership is for full-time students only, who are not employed full-time. Annual dues are $42, which includes a subscription to Marketing News (8 issues per year).
Bridge Membership

 

Bridge membership is for graduating AMA Collegiate Members only. After graduation, Collegiate Members may join as a Bridge Member at a reduced annual dues rate of $75 per year for up to 3 years. Membership includes a subscription to Marketing News.
Doctoral Student Membership

 

Doctoral Student Membership is for Doctoral Students. Annual dues are $95. Membership includes a subscription to Marketing News, one additional AMA publication of your choice, and membership in the Doctoral Student SIG.

 

 

* (Information provided by: http://www.marketingpower.com/) 


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